Marketing Business Class at ERCC

I took 8 pupils from my Higher Business Management class to a Business Master Class hosted by the East Renfrewshire Chamber of Commerce. The guest speaker was Graeme Lindsay, one of Scotland's leading marketing experts with nearly 20 years of experience. His CV contains companies liked Tennents, Scottish Courage and Glenmorangie and he led the global marketing activity for brands such as Glenmorangie, Ardbeg and Glen Moray. Recently he has been working as the Marketing Director for Whyte & Mackay.

It was a really interesting evening and hopefully gave some of the pupils a greater insight into one of the main units we study in Higher Business Management. This is the reason I have tried to establish close links with the ERCC as it enables me to introduce pupils to "real" business people and gives them an opportunity to use the theoretical learning from the classroom into conversation.